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I received an e-mail yesterday from Becky Verhey on behalf of FilterForGood stating, “Since you wrote about the recyclability of Brita filters, I wanted to give you a heads up that Brita will announce today that it is offering a recycling solution for its pitcher water filters. “ She goes on to talk positively about Brita water pitchers, “…it would take 300 standard 16.9-ounce bottles of water to replace just one Brita pitcher filter“. I wonder if they use any PVC in the making of their filters. I will send them an e-mail and ask.
Here is the information you need, beginning in January 2009, Brita pitcher filters can be dropped off at participating Whole Foods Markets or mailed to Preserve (another company I wrote about), who will recycle 100 percent of each Brita plastic pitcher filter casing collected for use in its line of recyclable household goods.
I have the Ultramax Dispenser and like it. I can also be riddled with less guilt now that I can recycle the filters. I was saving them already to send to FiltersforGood, who were collecting them from people to make a point. Now, hopefully I can just bring them down to the Whole Foods on 14th and have them recycled. I wonder what Whole Foods is going to do with them. I don’t trust that corporation. I worked for them for over five years when I was a kid in Chicago…long story…
I am glad Brita figured something good and I think FilterForGood is fresh for fighting the good fight.
Disclaimer: I just need to say I feel weird about Brita and FilterForGood partnering up. I can’t believe the people at Brita are caring for caring’s sake. I guess in the end if there is change for the better… I am not sure…
We must realize that it is our voice that will change things. That one voice united with others, for the greater good, is more powerful than the few telling us we can’t make a difference.
Don’t believe the hype, believe your heart.
Reason 83 from, 101 Reasons Why I Am Vegetarian:
Forests cleanse the environment, regulate climate, and provide habitat for wildlife and pollinators of crops. Modern medicines derive from forests. Our very survival on planet Earth depends upon them. According to a 390-page U.N. report in 2006, the expansion of livestock production is a key factor in deforestation. Today, nearly all is taking place in the Amazon, thanks to grazing and the production of feedcrops. Worldwide, livestock production uses 70 percent of all agricultural land and 30 percent of the land surface of the planet.