The Art of Greenwashing by Tom Fishburne

 

I learned a new word today, greenwash.

Permatopia.com definition of greenwash is,

the false claim of environmentalism by polluters, used as a noun and a verb. Most of the claims for environmental policies by governments and corporations are greenwash that distract from the goals of a sustainable civilization.

I heard the word on this super fresh site I found called gliving.tv.

Here is a little blurb about them, by them,

We started G Living to focus on the positive and creative side of green. We look for green solutions that are practical and easy enough for anyone to incorporate into their own lives. The solutions, ideas and products have to have the same (or a higher) standard than the traditional options everyone is used to.

You can look at it like this: G Living is not about just Green Living, it’s about smarter living. Here is the equation to figure out if something is “G”: it must have, The Green factor + Quality + Function + Design + Style + Price = “G”.

I like how they put that. They are located in Venice, California…just saying.

Anyway point is, I just sat through a 15 minute video [which NEVER happens] an interview by Sarah Backhouse, with the co-founder, Howard Brown, of the organic fashion line, Stewart+Brown [the other co-founder is his wife Karen Stewart] and really was into it. Watch it!!! You will hear terms like greenwashing and people power, you know you’ll love it. They are doing a cool/good thing, so do it up! I think the collections on their site are fresh.

I adore good fashion!

-Cara

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Wild salmon stocks in 20 Norwegian rivers have in recent years been wiped out by a parasite that first took hold in local aquaculture feedlots. Scotland’s river managers warned early in 2007 that one careless angler spreading the parasite could decimate Scotland’s wild salmon stocks as well. Pharmaceuticals and pesticides are typically added to all aquaculture pens to forestall disease and infection, sometimes doing neither and inadvertently causing environmental havoc.

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