I discovered Greenwashingindex.com in an email I received today. What people seem to do is upload “green” ads, rate them, and then others comment. It is not too hostile an environment so far, and a cool concept, if done right. The rating system is from 1 to 6, 1 being a “Good Ad”, 3 being “Pushing It” and 6 being “Total Greenwashing”.
They say they are promoted by EnviroMedia Social Marketing, who say they are, ““…not tree huggers, but we can put you in touch with some.” Here is a link to learn more about them. Not too sure what to say after watching a painful MSNBC segment with EnviroMedia’s Valerie Davis, Ann Curry, Janice Liberman and some angry, anti-everything woman. You can find said video on their homepage if you so choose to watch the Honda Accord or Cascade ad (you must watch the advertisement before this segment begins), or whoever the non-green NBC advertiser of the day is.