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I received an e-mail yesterday from Becky Verhey on behalf of FilterForGood stating, “Since you wrote about the recyclability of Brita filters, I wanted to give you a heads up that Brita will announce today that it is  offering a recycling solution for its pitcher water filters. ”  She goes on to talk positively about Brita water pitchers, “…it would take 300 standard 16.9-ounce bottles of water to replace just one Brita pitcher filter“.  I wonder if they use any PVC in the making of their filters. I will send them an e-mail and ask.

Here is the information you need, beginning in January 2009, Brita pitcher filters can be dropped off at participating Whole Foods Markets or mailed to Preserve (another company I wrote about), who will recycle 100 percent of each Brita plastic pitcher filter casing collected for use in its line of recyclable household goods.

I have the Ultramax Dispenser and like it. I can also be riddled with less guilt now that I can recycle the filters. I was saving them already to send to FiltersforGood, who were collecting them from people to make a point. Now, hopefully I can just bring them down to the Whole Foods on 14th and have them recycled. I wonder what Whole Foods is going to do with them. I don’t trust that corporation. I worked for them for over five years when I was a kid in Chicago…long story

I am glad Brita figured something good and I think FilterForGood is fresh for fighting the good fight.

Nice work.

-Cara

Disclaimer: I just need to say I feel weird about Brita and FilterForGood partnering up. I can’t believe the people at Brita are caring for caring’s sake. I guess in the end if there is change for the better… I am not sure…

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