To quote a line from a cinematic great, Bitch Slap (also an ancient Chinese military general and strategist, Sun Tzu),
All warfare is based on deception.
Hence, when able to attack, we must seem unable;
when using our forces, we must seem inactive;
when we are near, we must make the enemy believe we are far away;
when far away, we must make him believe we are near.
Hold out baits to entice the enemy.
Feign disorder, and crush him.
You rarely see the small things and they are what will destroy you, not big, scary monsters, those we see.