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“Back in July of 1975 we descended into a trough between some whales, and we just sat there in this boat really transfixed. As a whale rolled about on the surface I caught his eye and he looked straight at us and I saw understanding. I saw that the whale understood what we were trying to do, but the other thing I saw in that eye was pity, and not for himself or his kind, but for us. At that moment a harpoon went over our heads and slammed into the backside of one of the females in the pod, and she screamed and rolled on her side. It was like a woman screaming. I said “well, here we are destroying this incredibly intelligent, socially complex, beautiful creature.” and that’s when it occurred to me: we’re insane. As a species we’re insane, so quite frankly, I don’t really care what people think about what we do. They can criticize us all they want, but their opinions mean nothing to me.”

-Paul Watson, of the Sea Shepherd Conservation Society

The average are the most insane. Don’t get lost in normal.

-Cara

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Ladies of Be Nice

Ladies of Be Nice

Hello Earthlings of Be Nice!!!

We here at Be Nice want to wish you a Happy Mid-Summer and to celebrate we are having a sweet summer sale! All shirts are now $25 from $40 just like that. Boom!

We also updated the website’s “Photos” section with new photographs from 2011. Which brings me to this, Be Nice would love for our loyal patrons to send us pictures of yourselves in Be Nice shirts, doing anything, anywhere. If you so choose to accept this challenge you may be the insanely lucky winner of a fantastical Be Nice shirt of your choosing. You will also be featured on the Be Nice homepage for the months of October and November. Not too shabby!

Here are the simple details on how to enter the Mid-Summer Photo Competition. From August 14th to September 30th, email photos@ubenice.com your full name, contact email address, photo title and attach your photo. That’s it!

Last but not least we have updated the “Wind Turbines Are Good” black and white t-shirt design. Check it out here! Super model Sabrina Whiteman making Be Nice shirts look even better once again.

Just a reminder that each Be Nice shirt is printed with water based ink on Alternative Apparel, super soft, organic cotton shirts. Thay are all done by hand in our Brooklyn, NYC studio. Each shirt is one of a kind. You know that is pretty bad ass.

Be original with Be Nice.

Sincerely yours,

Cara E. Reynolds
Be Nice

P.S. – Don’t forget to “Like” us on Facebook to get the 411 faster or follow Be Nice’s super important tweets here. :]

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August 2011
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I start many things with good intentions, many, many things. This time I intend to stay focused. This time I will not leave behind what I started. This time it is larger and more important than my obsession with Martha Stewart, all design shows, and Teresa Witherspoon. :P This time it is about the greater good...this time I am serious.

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