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This video is an example of how when you do something good, good things happen. In just two weeks of Greenpeace starting this campaign, Unilever received tens of thousands of protest emails from around the world. The video “Dove Onslaught(er)” took off faster than anything Greenpeace had ever done before.  Greenpeace’s forests campaigners were invited to meet with senior executives at Unilever headquarters on Friday 9 May 2008.

The meeting with Unilever, according to Greenpeace’s web site,  was a positive first step by the company.

  • Firstly, Unilever agrees to support an immediate moratorium on deforestation for palm oil in South East Asia.
  • Secondly, the company also agrees to use its leadership role within the industry to “aggressively” build a coalition of companies to support the moratorium. This includes them lobbying all the major players within and outside the Round Table on Sustainable Palm Oil (RSPO) including the likes of Kraft, Nestle and Cadburys.
  • Thirdly, they agreed to put urgent and substantial pressure to save forests onto their palm oil suppliers on the ground in Indonesia too. Once the suppliers are on board with the moratorium then we have a real chance of stopping rainforest destruction.
  • And finally, Unilever agreed that they would lobby the Indonesian government to support the immediate moratorium.

Greenpeace campaigners will work with Unilever for the next six months (starting May 2008) to bring together a major coalition of companies to make the moratorium a reality.

That’s cool.

-Cara

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