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Greenwashing Index

I discovered Greenwashingindex.com in an email I received today. What people seem to do is upload “green” ads, rate them, and then others comment. It is not too hostile an environment so far, and a cool concept, if done right. The rating system is from 1 to 6, 1 being a “Good Ad”, 3 being “Pushing It” and 6 being “Total Greenwashing”.

They say they are promoted by EnviroMedia Social Marketing, who say they are, ““…not tree huggers, but we can put you in touch with some.” Here is a link to learn more about them. Not too sure what to say after watching a painful MSNBC segment with EnviroMedia’s Valerie Davis, Ann Curry, Janice Liberman and some angry, anti-everything woman. You can find said video on their homepage if you so choose to watch the Honda Accord or Cascade ad (you must watch the advertisement before this segment begins), or whoever the non-green NBC advertiser of the day is.

Have fun.

-Cara

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Web TV!!!

green.tv

green.tv is a web TV channel dedicated to the environment. The aim of green.tv is to raise awareness of environmental issues, especially climate change. We try to do this by collating watchable, engaging films and publishing them online.”

The first video I watched on green tv is called, “Going Big Box vs. Going Local”, which was created by Amy Wolf.

Here is the summary,

Created by Amy Wolf, a Movement Vision Lab Film Fellow in 2007, this short new video follows one woman on a shopping quest – as we learn about the the pros and cons of shopping at big multi-nationals versus local, community-owned businesses. This video explores the social and environmental consequences of shopping at a big box store versus shopping locally.

Here is the film on You Tube:


What I like about this film is it doesn’t just give you information on this particular problem, but it also gives solutions. I think what happens with me sometimes is I get overwhelmed with the problem, that I determine the solution must also be too huge, too time consuming, just too much for me to deal with. I am learning that isn’t the case and that’s cool. Hope on a more consistent basis feels better, it’s empowering! :)

Second, it made me laugh a few times!

Third, it is in New York City Baby! Home sweet home.

I’m going to check out some more of videos, see if they rock as well.

I’m out!

-Cara

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