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I received an e-mail yesterday from Becky Verhey on behalf of FilterForGood stating, “Since you wrote about the recyclability of Brita filters, I wanted to give you a heads up that Brita will announce today that it is  offering a recycling solution for its pitcher water filters. ”  She goes on to talk positively about Brita water pitchers, “…it would take 300 standard 16.9-ounce bottles of water to replace just one Brita pitcher filter“.  I wonder if they use any PVC in the making of their filters. I will send them an e-mail and ask.

Here is the information you need, beginning in January 2009, Brita pitcher filters can be dropped off at participating Whole Foods Markets or mailed to Preserve (another company I wrote about), who will recycle 100 percent of each Brita plastic pitcher filter casing collected for use in its line of recyclable household goods.

I have the Ultramax Dispenser and like it. I can also be riddled with less guilt now that I can recycle the filters. I was saving them already to send to FiltersforGood, who were collecting them from people to make a point. Now, hopefully I can just bring them down to the Whole Foods on 14th and have them recycled. I wonder what Whole Foods is going to do with them. I don’t trust that corporation. I worked for them for over five years when I was a kid in Chicago…long story

I am glad Brita figured something good and I think FilterForGood is fresh for fighting the good fight.

Nice work.

-Cara

Disclaimer: I just need to say I feel weird about Brita and FilterForGood partnering up. I can’t believe the people at Brita are caring for caring’s sake. I guess in the end if there is change for the better… I am not sure…

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I started this blog in January this year and am evolving as I go along. I purchased a Brita water pitcher (Brita Products Company is owned by the Clorox Company) about three months ago. Today we had to change the water filter, so I put the used one to the side to do some research on how to recycle it.

Here is what I found:

I went to this site, Take the Filter Back, and they state that Brita has the #1 market share of pour-through filter cartridges in the U.S. and Canada. It’s the #1 faucet-mount filter in Canada and the #2 faucet-mount filter in the U.S. (Per Clorox’s 2007 Annual Report.).  While the original European Brita GmbH company has created a take-back recycling program for its filter cartridges, Clorox has no such program in place for re-using or recycling Brita cartridges. There is currently no way to refill or recycle Brita filter cartridges in North America.

Brita filter cartridges consist of activated carbon housed inside a plastic body which cannot be opened by the consumer for refilling or recycling. The plastic body must be landfilled or incinerated each time the filter is changed. Plastic is a non-renewable resource made from petroleum. It is not biodegradable, lingering in the environment virtually forever. The more we reuse/recycle the plastic products we produce rather than manufacturing new ones, the less damage we inflict on the earth.

In its FilterForGood campaign, Clorox promotes the use of its Brita filtration system, in combination with re-usable water bottles, as a means to reduce disposable plastic bottle waste. Please join in asking Clorox to go further and take responsibility for the millions of plastic filter cartridges that are also landfilled or incinerated each year.

You can sign this petition urging Clorox to be responsible and recycle their filters. You can also write a letter to the Clorox company. In addition to the petition and letter-writing, they are going to make a strong visual statement. Inspired by Jim McKenna’s and John Lieberman’s successful campaign to urge AOL to quit sending out unsolicited CDs, they’re collecting used Brita filters, both pitcher and tap, to deliver to Clorox en masse at some point in the future. There is even a Yahoo! Group to meet others in your area and arrange filter collection/pick up/drop off. I am going to write something cute on mine and send them off. :]

The worst part is I just found out that Clorox bought Burt’s Bees… :[

-Cara

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